Seven Seconds or Less: Mobile Video Marketing
Internet video is the new normal for global consumers. According to a 2013 Accenture survey, 90 percent of consumers in North America, South America and Europe are watching video online. This rapid...
View ArticleClik here to view.
Breaking Bad Habits
September 29, 2013 marked the end of an era with the brilliantly packaged Breaking Bad series finale. While Walter White and his cast of characters are no longer with us each week, the Breaking Bad...
View ArticleClik here to view.
The Trouble With Social
Despite how pervasive social media has become, marketers consistently undervalue it. The problem lies in how contributions are being captured and measured. Last-click attribution, the most common...
View ArticleClik here to view.
Data Security, Bitcoin, Sports Sponsorships and More—Ian Baer on The BeanCast
Rauxa’s Chief Strategy and Creative Officer, Ian Baer, joined Bob Knorpp, host of The BeanCast, to discuss the latest news and trends in marketing. The group discussed various hot topics, including...
View ArticleClik here to view.
Taking Advantage Of Visual Social Media
About two years ago, social media took a decisive turn toward “visual social media” and terms like memes, Tumblrs, gifs, and Vines entered our everyday vocabulary. As if following an infrared signal,...
View ArticleClik here to view.
Could Buzzfeed Redefine Traditional Media… for the Social Generation?
I’m going to start off by giving you an exercise: Please go onto Facebook right now. Seize this opportunity. I’m giving you an actual reason to enter the Facebook...
View Article
